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SEMA
Chevy Silverado Realtree concept bound for SEMA [w/video]

If you'd like a little less SEMA-fication with your SEMA, then the understated Silverado Realtree Concept might suit. Developed with Realtree outdoor outfitters, with whom Chevrolet has had a seven-year relationship, the concept is based on the 2500 Crew Cab and aims to be "the ultimate hunting pickup."